You are in a company and imagine of these conditions. Recruiting process is fundamentally flawed, operations are a mess, make engineers pretty much do everything which leaves almost no time for coding, don't (care) about charity or helping the needy or community contributions or anything like it,  facilities are dirt-smeared cube farms without a dime spent on decor or common meeting areas, pay and benefits suck, don't have any perks or extras, code base is a disaster, with no engineering standards whatsoever except what individual teams choose to put in place, CEO is an infamous micro-manager and doesn't care, even a tiny bit, about the well-being of the teams, nor about what technologies they use, nor in fact any detail whatsoever about how they go about their business unless they happen to be screwing up. Imagine of these conditions, and you are working in this company. However, now get out of the imagination, and be informed about the information. These descriptions was a letter about the company Amazon. But it is strange that a company with these weird conditions produces a lot of money. And that is the exact point. There are no exact answers for business. There is an answer, which is a fearlessly discovering and acting with  honesty.  Now use this term in economy, In economy we were learning about the supplies and demand in the world. The increase of the price the increase of the demand, and the increase of the price the increase of the supply. This is also used in the Amazon world. However, it is a kind of shifting curve of the demand and supply. If the price of the products increase the supply curve will shift to the right. It is society and how the world money cycles.